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Viacom runs poster writing competition.(Brief Article)
Viacom Outdoor is hoping to encourage agencies to improve the quality of copywriting on posters by launching a competition for ads to run on the London Underground.
Viacom is challenging creatives to produce a long-copy 48-sheet poster using no fewer than 50 words of copy. The winners of the competition, which is called 'Copywriting goes Underground', will have their poster executions displayed at 25 key stations on the London Underground network across a two-week period during the summer.
The media value of the prize is pounds 25,000 and the winning creative team will also ...
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