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McCann unveils pounds 3.2m PPA campaign.(McCann-Erickson Inc.)(Periodical Publishers Association)(Brief Article)
The Periodical Publishers Association is launching a pounds 3.2 million ad campaign through McCann Erickson to highlight the power of advertising in business-to-business media.
To coincide with this, the PPA is also rebranding its B2B division as PPA Professional to push the importance of the sector, which is now worth pounds 13.1 billion.
The campaign will be the largest ever produced to promote the sector and will contain 1,000 pages of ads running across 330 B2B titles for the rest of the year. They were unveiled this week at the PPA's conference, Magazines 2005.
PPA Professional, which will be chaired by Bernard Gray, the chief executive of the B2B publisher CMP Information, has been designed to highlight the advantages of the B2B sector to advertisers and decision-makers throughout the media industry.
'We are adopting the name PPA Professional as it describes our target audience, while also highlighting our increased focus on people and product excellence. This is the hallmark of the ...
- Global Periodical Publishers.
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- Press release article from: Business Wire February 26, 2008 700+ words
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- Press freedom `at stake'.(Periodical Publishers Association)(Tesco)(WH Smith...
- Magazine article from: Grocer September 2, 2000 700+ words
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- Magazine article from: United Kingdom Environment News February 1, 2006 700+ words
The Periodical Publishers Association has reached agreement with the Government on the recycling of magazines and periodicals. A figure of 50% (by weight) will be recycled by 2007 rising to 70% by 2013.
- The Periodical Publishers Association.(Digests)
- Magazine article from: Marketing Week December 11, 2003 700+ words
The Periodical Publishers Association has launched PPA Marketing, an initiative to promote the magazine medium to agencies and advertising clients and encourage them to divert more spend into magazines,
