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Sainsbury's offers Oliver pounds 1m to front further ads after change of heart.(Brief Article)
Sainsbury's has offered Jamie Oliver pounds 1 million to front its ads for another year.
The company denied it was preparing to split with Oliver before his success in Channel 4's Jamie's School Dinners changed its mind. A spokeswoman said: 'Even before that programme, he was testing well with our focus groups. The new deal has been offered because he works on a yearly contract.'
Sainsbury's original brief to the agencies recently involved in the pitch for its advertising account is said to have specified that the celebrity chef should not take a leading role in a new campaign. However, the brief was changed ...
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