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Quiet Storm lands Childline business.(advertising contracts)(Brief Article)
The children's charity Childline has appointed Quiet Storm to launch its first above-the-line ad campaign.
The brief is to encourage applications for jobs manning the charity's phone lines, following company research that showed only one in four children who called Childline actually got through to speak to somebody.
The account was handed to Quiet Storm without a pitch. The charity has run poster and press campaigns, produced in-house, in the past.
Sangeeta Sharma, the new-business director at Quiet Storm, explained: 'Childline said it was confident enough with the ideas we put ...
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