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WCRS Group has bolstered its integrated offering with the launch of a promotional marketing agency.
Woo, which opens its doors this week, will be situated in WCRS's Golden Square offices, but will function as an independent outfit, able to take accounts that seemingly conflict with business held by its parent agency.
Woo's founders are: Nick Presley, the ex-creative director and managing partner of Triangle; Karen Evans, the ex-managing partner of Closer (Billington Cartmell's experiential marketing division), and Bharat Parmar, the former business director at Claydon Heeley Jones Mason.