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DLKW lands pounds 35m Tena.(Delaney Lund Knox Warren & Partners )
Agency beats Fallon in final shootout to pick up worldwide incontinence brief.
SCA Hygiene has hired Delaney Lund Knox Warren & Partners to handle the worldwide creative assignment on its pounds 35 million Tena brand.
The agency saw off challenges from Fallon and Abbott Mead Vickers BBDO to win the assignment to promote the Tena range of incontinence products.
The brand is sold in 85 countries and DLKW's appointment will cover Europe, the US and Asia.
Mark Lund, the agency's chief executive, said: 'We are delighted to be working with such a dynamic global brand with huge ambition.'
The appointment ends a process that began in October last year when SCA Hygiene, whose products include the Bodyform sanpro range and Velvet toilet tissue, reviewed the business out of DDB in Paris. The media account remains with Carat.
The review reflects a more widespread recognition of incontinence problems, particularly among women.
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