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Sanderson moves to Poulter Partners.(Sarah Sanderson)(Brief Article)
Sarah Sanderson, one of the founding team at St Luke's, has been appointed as the head of advertising at Poulter Partners in a bid by the Leeds group to make more of its above-the-line offering.
Her arrival follows last week's appointment of the former Wieden & Kennedy senior creative David Bell as its creative director.
Sanderson will take over the day-to-day running of the Poulter agency (whose clients include Jeyes cleaning products and the house-builder Redrow), as well as building client relationships.
She replaces Nick Goring, who takes over as the client services director across the group's ...
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Poulter Partners has developed a direct marketing campaign for Midland Mainline, promoting a seasonal 10 [pounds sterling] London train fare. Hitchhiker's cardboard signs, marked 'London' on one side, will be sent to 1.3 million homes.