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Cosmo unveils first ads since its launch.(Brief Article)
Cosmopolitan is unveiling its first above-the-line campaign since its launch in 1972.
The title, owned by The National Magazine Company, is fighting for readers in the ultra-competitive women's monthly sector, led by Conde Nast's Glamour.
The London poster campaign, which breaks on Monday, is the first burst in a planned three-year period of brand-building activity. It uses several executions from Clemmow Hornby Inge using the line 'Bring out the Cosmo in you', in an attempt to communicate how it tries to ...
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