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Founder's exit closes Barrett Cernis.
Barrett Cernis is closing down after eight years, following Ray Barrett's decision to quit the agency he helped found to take creative command of Manchester's BJL.
Its demise means new homes will have to be found for clients including Metro, Princess Cruises, and ABC1, the Disney TV channel.
It is possible some of the business could follow Justin Cernis, Barrett's erstwhile partner, who has yet to resolve his future.
Cernis, a former senior manager at Young & Rubicam and an ex-McCann Erickson new-business director, said: 'I still have lots of energy and lots to prove.'
Efforts are being made to find alternative jobs for the agency's 11 full-time staff and three consultants.
Barrett's appointment to lead the 22-strong creative department at BJL - for-merly Barrington Johnson Lorains - follows discussions between himself and Cernis about their agency's future, the pair having ruled out the options of a sale or a merger.
Barrett, 47, insisted ...
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- Britvic hands BBH and CHI 2m [pounds sterling] bonus.(Agencies)(Brief Article)
- Magazine article from: Marketing Week April 22, 2004 700+ words
Britvic Soft Drinks has axed Barrett Cernis from its agency roster and redistributed 2m [pounds sterling...Clemmow Hornby Inge (CHD and Battle Bogle Hegarty (BBH). Barrett Cernis previously handled the premium carbonates portfolio of Ame...
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- Magazine article from: Grocer October 30, 2004 700+ words
...Marketing, last year's service & field marketing agency of the year. The judging panel consisted of: Ray Barrett from Barrett Cernis, Andy Cheetham from Cheetham Bell JWT, John Howard from Danish Bacon & Meat Council, Fru Hazlitt from Yahoo! UK...
- Greene King plans major mail push.(news)(Brief Article)
- Magazine article from: Precision Marketing Cubitt, Emily January 16, 2004 700+ words
...brewer has appointed Miles Calcraft Briginshaw Dully (MCBD) to the brief following a four-way pitch against Publicis, Barrett Cernis and incumbent McCann-Erickson. The latter retains Greene King premium ale accounts Abbot Ale and Old Speckled Hen. Direct...
- Campaign trail. (Brandwatch).(Brief Article)
- Magazine article from: Grocer January 18, 2003 700+ words
...programmes aimed at teenagers and are supported by posters. PURDEY'S manufacturer Britvic Soft Drinks brand Purdey's agency Barrett Cernis budget 1.5m [pounds sterling] A new `Redemption' poster campaign positions the soft drink as the antidote to hectic...
- Campaign trail. (Brandwatch).(marketing campaigns)(Brief Article)
- Magazine article from: Grocer November 23, 2002 700+ words
...show the lengths people will go to get their hands on the lager. J20 manufacturer Britvic Soft Drinks brand J20 agency Barrett Cernis budget undisclosed A new four-week campaign hits TV screens this weekend and builds on the theme of avoiding alcohol...