AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
M&B lands brief for Birds Eye Fish Fingers.(Michaelides and Bednash)(Brief Article)
Michaelides & Bednash has consolidated its place on the Unilever roster by capturing a pan-European media brief for Birds Eye.
Unilever has appointed M&B to work for Iglo Birds Eye Findus (iBF) on its Fish Fingers products. The agency will be briefed to develop a UK and pan-European strategy to bring the products closer to consumers.
In the UK, M&B will work on Birds Eye Fish Fingers alongside HHCL/Red Cell, which handles advertising for the brand, and MindShare, Unilever's media planning and buying agency.
M&B's task is to work on ways to bring the brands to life by developing media solutions beyond traditional advertising to connect with consumers.
It has ...
- Birds Eye fish fingers: Captain Birds Eye ads: launched: 1967. (Our Favourite...
- Magazine article from: Grocer March 9, 2002 700+ words
Ad icon Captain Birds Eye has weathered some storms during his career as a landlubber. As a white-haired grandad-style captain with a `Yo ho ho' voice...
- Fish fingers in for sea change.(marketing campaign)(Brief article)
- Magazine article from: Grocer Chomka, Stefan March 18, 2006 700+ words
Birds Eye Fish Fingers is undergoing a sea change with a new...Stratton, brand manager for Captain Birds Eye at Unilever Ice Cream & Frozen...Wheat. It is also aimed at developing fish fingers as snacking and party food, pitching...
- New products and advertising budgets bolster frozen food growth in Britain:...
- Magazine article from: Quick Frozen Foods International Davis, Mary July 1, 2008 700+ words
...with Young's are Birds Eye Fish Fingers, which the company...pounds sterling]. Birds Eye invested heavily in...charging that the fish fingers do not contain enough...the end, however, Birds Eye succeeded in substantiating...
- Frozen foods: frozen food boasts of its superior freshness in an attempt to...
- Magazine article from: Grocer December 13, 2003 700+ words
...slowly than last year. Captain Birds Eye fish fingers remain the leading brand and coated...Young's battered fillets and Birds Eye's Simply Fish range of breaded...day low pricing is threatening fish fingers and other staple lines and competition...
- The sector is working hard to counter the attractions of the chiller. Captain...
- Magazine article from: Grocer December 11, 2004 700+ words
...good impression, like Captain Birds Eye which removed artificial colours...The biggest losers have been Birds Eye and Freshbake. Frozen desserts...Most leading lines, including Birds Eye Fish Fingers and Young's Admiral's Pie...
- Birds eye pulls its finger out.(fish finger marketing)(Brief article)
- Magazine article from: Grocer March 25, 2006 700+ words
* Birds Eye Fish Fingers is getting a new bitesize variant--the first major alteration to...and will be supported by a 1m [pounds sterling] launch package. * Birds Eye is also strengthening its frozen burger brand with premium variants...
- Some compensations as fish fingers, tomatoes and orange juice prices rise. (The...
- Magazine article from: Grocer January 26, 2002 700+ words
...price hike on Birds Eye cod fish fingers in Tesco and both...chips 1.5kg Birds Eye breadcrumbed cod 1.56 1.48 fish fingers (10) Persil...chips 1.5kg Birds Eye breadcrumbed cod 1.56 1.47 fish fingers (10) Persil...
- Birds Eye keep with cod. (News and Installations).(Birds Eye Wall's Ltd.)(Brief...
- Magazine article from: Food Trade Review November 1, 2001 700+ words
Birds Eye have informed us that, despite recent...it has no plans to move Captain Birds Eye Cod Fillet Fish Fingers to another species. It will however...primarily for its flagship Captain Birds Eye Cod Fillet Fish Fingers.
