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Psychologies in pounds 8m UK debut.
VCCP prepares print campaign for the launch of Hachette Filipacchi 'self-help' women's glossy.
Hachette Filipacchi UK is unveiling its Psychologies title this September and is backing the launch with an pounds 8 million advertising campaign by Vallance Carruthers Coleman Priest.
It is the first launch for Hachette's UK operation, which opened three years ago.
The monthly magazine is a version of the successful French title, which is published as a joint venture by Hachette and the French publisher FINEV.
In the UK, it will be published by Hachette under licence from FINEV.
Psychologies is a cross between a self-help book and a glossy women's magazine. Its French edition includes wellbeing, family, behaviour and work sections.
Hachette is aiming to reach an upmarket 35- to 55-year-old female audience.
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