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Rolls-Royce seeks shop for Euro task.(Brief Article)

Campaign

| May 06, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Rolls-Royce Motor Company is searching for a below-the-line network to promote its Phantom marque.

The car manufacturer has already seen presentations from several networks and has shortlisted two. The winning outfit will produce a one-off campaign, promoting the car in several markets throughout Europe.

The Phantom was launched two years ago with the intention of catapulting Rolls-Royce back to the top of the luxury car market. The car is a saloon, which boasts a lightweight, super-strength ...

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