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DLKW lands pounds 30m Vectra assignment.(Delaney Lund Knox Warren & Partners )(Brief Article)
Delaney Lund Knox Warren & Partners has won the brief to create General Motors' first Europe-wide campaign for its Vectra marque.
GM is putting an estimated pounds 30 million behind the initiative, which attempts to bring more synergy and efficiency to the promotion of the Vectra across the continent.
DLKW got the nod after going head to head with McCann Erickson Frankfurt.
Lowe, which has the Vectra business in the UK, was eliminated from the contest after its ideas failed in research.
The advertising ...
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