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DfT keeps creative brief outside COI remit.(Department for Transport)(COI Communications)(Brief Article)
The prospect of a full reconciliation between the Department for Transport and COI Communications has been dashed by the news that DfT roster creative agencies are to have their contracts extended for a further year.
The DfT confirmed this week that agreements signed three years ago would remain in place for 12 more months, with an option to renew them for a further year beyond that.
The decision puts an end to any imminent prospect of the DfT returning to the COI fold.
Despite last month's consolidation of COI's TV buying alongside that of the DfT within Carat, the DfT insisted this week that it would remain creatively independent.
'We will work together with COI on media buying, ...
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