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Beattie quits TBWA for start-up.(Beattie McGuinness Bungay)
Beattie joins the agency's CEO and deputy creative director to launch Beattie McGuinness Bungay.
Trevor Beattie, Andrew McGuinness and Bil Bungay have resigned from TBWA\London to launch a start-up called Beattie McGuinness Bungay.
The departure of the respective chairman and creative director, chief executive and deputy creative director cuts a swathe through the agency.
Beattie said: 'This is the toughest decision I have ever had to make. TBWA has been my life for 15 years.'
However, Paul Bainsfair, TBWA's president of Europe, has acted swiftly to fill the vacuum left by the three resignations: Danny Brooke-Taylor and Tony McTear have been promoted to the positions of joint creative directors, while Bainsfair will resume his role as the chairman and chief executive of TBWA\London on top of his European president duties. Matt Shepherd-Smith will continue to handle the day-to-day running of TBWA as its managing director.
Bainsfair said: 'We're sorry to say goodbye to these guys, in particular Trevor, whose contribution to the ...
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