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HP LaserJet 4 sets new printer standard; competition plays catchup, as HP offers Level 2, 600 dpi for less than $3K. (Hewlett-Packard Co.'s LaserJet 4 laser printer prints 600 dots per inch) (The Latest Word) (Product Announcement)

The Seybold Report on Desktop Publishing

| December 01, 1992 | COPYRIGHT 1989 United Business Media LLC. (Hide copyright information)Copyright

Competition plays catchup, as HP offers Level 2, 600 dpi for less than $3K

Very few companies are fortunate enough to create a product that dominates a competitive market. Fewer still are able to continue that dominance with successive generations of the product. But Hewlett-Packard--the company that invented the desktop laser printer market in 1985 and has managed to stay on top of it ever since--is preparing to do it again.

In late October, HP announced its candidates to replace the venerable LaserJet III: the LaserJet 4 and 4M printers. The LaserJet 4 models are HP's first 600-dpi printers based on the new Canon A4 engine, the LBP-AX.

Compelling. The LaserJet 4 comes with 2 MB of RAM and "enhanced PCL 5," which appears to consist mainly of TrueType font support and …

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