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Two of the biggest US online gaming operators are planning multimillion-pound assaults on the nascent UK poker market.
UltimateBet is launching UltimatePoker in the UK this week, backed by a pounds 4.2m campaign. It has hired FCB London and Tonic to handle the brief, following a competitive pitch handled by the AAR late last year.
Absolute Poker, the world's fifth-biggest online poker brand, also has ambitious UK plans, and has hired Cheetham Bell JWT to handle brand development and launch activity. Budgets have not been disclosed, but Absolute Poker is a multimillion-dollar advertiser in the US, and is understood to be planning a heavyweight UK campaign this …