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Prudent Siam seeks high-end niche.

Bangkok Post (Bangkok, Thailand)

| May 04, 2005 | COPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Nuntawun Polkuamdee

May 4--Prudent Siam Securities yesterday opened its doors to investors with an aim to tapping elite high net worth clients.

With paid-up capital of 300 million baht, Prudent Siam is the 38th broker on the exchange. Two others, Kasikorn Securities and Global Thai Securities, are scheduled to open later this year.

Prudent Siam is majority owned by prominent business families including the Dhevaaksorn (38 percent), Kittipol (10 percent), Jayasuta (16 percent), Praisankul (16 percent) and Sermsukskulchai (8 percent) families.

"We do not want to go for the mass market. Our aim is to have a smaller number of ...

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Source: HighBeam Research, Prudent Siam seeks high-end niche.