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Byline: Sukanya Jitpleecheep
May 3--As part of a general move to increase Asian product content, brand makers including Rich Sport Co, the distributor of Converse casual and sport shoes, are will be adding more Thai design to its products.
Chertchai Prasongponchai, marketing director of Rich Sport, said that starting this year the company will add and keep Thai designs in every season's collection -- and double the number of such collections this year to eight.
Among the collections due to be introduced to the market this year are Mae Fah Luang collection, as well as Converse Me, a collection of All Star and Jack Purcell shoes, painted with ...
Source: HighBeam Research, Converse set to add Thai designs.