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FOCUS YOUR TIME AND MONEY Cut Costs, Not Corners.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Investor's Business Daily

| May 03, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Adelia Cellini Linecker

7 Spreading high performance throughout your company seems like a logical goal for any business leader. Truth is, few managers know exactly how to do it.

Experts say the focus is often on trimming costs -- at the expense of working conditions. That makes for less productive workers.

Susan Lucio Annunzio, author of "Contagious Success" and CEO of Hudson Highland Center For High Performance, said research shows that successful companies "understand the link between internal environment and sustainable growth."

Annunzio wrote that senior leaders at many top-notch firms her group studied "are baby boomers who have realized, after years in negative environments, that there is a better way to run the company -- and make more money at the same time."

The Distinguishing Feature

The book quotes Tom Mendoza, president of Network Appliance: "I'm amazed that people don't understand that your corporate culture is what differentiates you long term."

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