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SMEs embrace potential of brand-building.
Byline: Sujintana Hemtasilpa
May 2--As small and medium Thai enterprises have come to recognise the importance of branding and begun setting aside specific budget for this purpose over the past two years, brand building agencies are looking to prosper, according to Alex Goslar, founder of Goslar and Associates Co.
Mr Goslar, a veteran brand builder with 30 years of international experience, said he found the number of SMEs in Thailand embarking on brand building had increased by 25 percent over the past two years.
There are now about 30 agencies in Thailand that offer specialised consultancy services on brand building.
"This is because ...
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Source: HighBeam Research, SMEs embrace potential of brand-building.