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Bang & Olufsen turns up the volume at the lower end.
Byline: Umesh Pandey
May 2--Bang & Olufsen, a high-end hi-fi and electronics specialist, plans to move slightly downmarket as part of its aim to tap a larger share of the home-entertainment market and penetrate the robust Asian market.
B&O, as it is called, said it planned to introduce lower-range products globally later this year and expected Asia to be a potentially larger market contributing to the overall growth of the company.
"The next driving force will be unique B&O quality products that would be at a lower price point," Torben Sorensen, chief executive officer of B&O told the Bangkok Post.
He said that by introducing such products the Danish company would gradually build up loyalty among its users adding that the products would be launched later this ...
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