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San Jose Mercury News, Calif., Scott Herhold column.

San Jose Mercury News (San Jose, CA)

| May 01, 2005 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Scott Herhold

May 1--NEIGHBORS SAY NO TO CEO'S PINOT PLANS: Back when I covered business, Cypress Semiconductor CEO T.J. Rodgers occasionally visited the Mercury News, taking delight in challenging our liberal assumptions.

"How many of you think money can buy happiness?" he asked us once. Perhaps reflecting the venture capitalists I covered, I raised my hand tentatively. Everyone else stared at Rodgers, who told us how his money let him help less fortunate family members. In what might have been a self-serving argument, he claimed money could buy happiness.

The outspoken tech executive, 57, is now engaged in an epic battle that tests part of…

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