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Brand Elasticity Boosts Earnings; Chattem Scores Growth By Leveraging Its Brands.(THE IBD 100)

Investor's Business Daily

| May 02, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David Saito-Chung

Chattem has been around since 1879. But its profit growth record is anything but aging.

The Chattanooga, Tenn.-based maker of a wide array of brand-name consumer health products has increased earnings from 31 cents a share in fiscal 2000 (ended in November that year) to $1.68 in fiscal 2004. That's equal to a 53% annual compounded growth rate. Not surprisingly, Chattem scores a 99 Earnings Per Share Rating, meaning its long- and short-term earnings growth is superior to 99% of all public companies.

Helping fuel recent growth has been the return of sales growth. Sales fell in fiscal 2000 and 2001, but have increased 23%, 5% and 10% the past three years. Chattem's SMR Rating is a top-notch A.

Chattem's strategy has been to churn out new products under its existing popular brand name. It recently unveiled pHisoderm Clear Confidence Clear Swab Acne treatment and ...

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