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New Food Pyramid Will Have Impact Beyond Health; A Lot Of Cash At Stake; Veggie, wheat industries should gain along with dairy and fruit suppliers.(HEALTH & MEDICINE)(Q & A)

Investor's Business Daily

| May 02, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: AMY REEVES

America's food makers watch the federal dietary guidelines for both inspiration and warning.

A positive change can yield new marketing campaigns, such as the recent emphasis on whole grains. But some changes can drive down sales of certain product lines, as egg producers found out a couple of decades ago.

The new food pyramid from the Centers for Disease Control shows how much things can change.

How does the government decide to make these changes, and why?

Theresa Nicklas is a specialist in pediatric nutrition at the Baylor College of Medicine who serves on the 2005 Dietary Guidelines Committee that helps decide the recommended daily allowances that go on the backs of all packaged foods.

She recently spoke to IBD.

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