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Cuisine For Your Cubicle.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)
Byline: Cord Cooper
6 Jason Finger was an associate at a New York law firm when a business idea hit. Working on a case one evening, he suddenly got hungry. No local restaurants in his price range were open. Pizza was the only option.
Then, the idea: What if he could go online, order food from hundreds of Manhattan restaurants, and have it delivered to his desk? Better yet: What if thousands -- perhaps millions -- of others could do the same, and he reaped the benefits?
For months, Finger had had doubts about his law career. His secret dream: Be an entrepreneur. Online ordering sounded like the ultimate moola menu -- mouthwatering Finger food.
He ran the idea by law school friend Paul Appelbaum, who'd also wanted to start a business. Before long the two were scouting for investors and clients.
Sowing Seed Money
Finger approached his law firm's chief financial officer, who said the organization would be his first customer. Fellow attorneys offered to kick in capital.
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