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Byline: J. BONASIA
Radio frequency identification tags -- so-called smart tags -- are expected to transform the business world.
But there's a problem with smart tags, analysts say: They aren't being used in a smart way.
RFID tags, which can track supplies, products and even people, are bringing in a flood of data. But there isn't enough to software to analyze all the information. New business intelligence analytics software is needed to fill that void.
That's created a big potential market for makers of such software -- called BI for short. But many of the industry's biggest players, such as Cognos, Business Objects and SAS Institute, have failed to capitalize on …