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European debut for StriVectin-SD's eye cream.(COSMOPROF REPORT)(Brief Article)

Cosmetics International

| April 08, 2005 | COPYRIGHT 2009 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A specially formulated eye cream version of StriVectin-SD, the stretch-mark cream that was found to have anti-wrinkle applications and which is taking the US by storm, is due to roll-out across Europe.

The eye cream was launched in the US in August 2004 where it is reportedly selling in equal numbers to the original. The company hopes this trend will continue in Europe. It utilises the same formula as the original StriVectin-SD cream, yet the aromatic oils have been removed because some consumers found the peppermint oil irritating to the sensitive orbital eye area. The 1.3oz tube retails at US$59, compared to US$135 for 6oz of the original.

However, there …

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Source: HighBeam Research, European debut for StriVectin-SD's eye cream.(COSMOPROF REPORT)(Brief...

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