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To raise money, tell stories from the heart.(business strategic planning )
Storytellers make the best fundraisers. Donors respond to a compelling story, Dr. Josefina Baltodano told women at the ACE network state coordinators' leadership conference in February.
"Don't think of it as raising money," she said. Some feel uncomfortable asking for gifts, but women have told stories for thousands of years. Think of Grandma Moses. Think of Maya Angelou.
Dr. Baltodano is executive VP for strategic planning and advancement at Alliant International University in San Francisco. Before that she ran a $50 million capital campaign for John F. Kennedy University in Orinda CA. Her tips can help anyone who's passionate about a cause that needs support.
Rich stories of ancestors or institutions inspire and build connections. Stories communicate to hearts as well as minds, and the path to the checkbook runs through the heart. Listeners want to become part of the story.
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Craft your story
Beautifully crafted stories convey numbers, narratives, images and passion. They're both personal and quantifiable. Elements include:
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