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The Alpha Bloggers; 'A-Listers': Meet the feisty elite of super-bloggers who set the tech agenda. They show how power can shift in the age of the Internet.

Newsweek International

| December 01, 2004 | Levy, Steven | COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Steven Levy

A few months ago no one had heard of "podcasting" because it didn't exist. Last summer an MTV veejay turned technophile named Adam Curry wanted to do an Internet-based radio show, distributing it through his Weblog. (A Weblog, or blog, is a personal Web site where somebody self-publishes an electronic journal, often linking to other things on the Web that strike the author's fancy.) With the help of fellow bloggers, he created spe-cial software that allowed digital audio content to be distributed directly to an iPod digital music player. You could even "subscribe" to these audio feeds, automatically loading up your little gizmo with these ...

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