Euro RSCG and RKCR/Y&R win Creative Juice.(Euro RSCG London and Rainey Kelly Campbell Roalfe/Y&R)(Brief Article)

Euro RSCG London and Rainey Kelly Campbell Roalfe/Y&R were the joint winners of this year's Creative Juice Awards, organised by the Newspaper Society.

The Euro RSCG team, Dave Prater and Imran Patel, shared the prize with Phil Kitching and Deen Iqbal from RKCR/Y&R.

The creatives were asked to crack a hypothetical brief for the Electoral Commission, the impartial body set up to foster public confidence in the democratic process and to encourage people to vote. The winners saw off competition from 30 other creatives.

Prater and Patel used local landmarks and surroundings in their campaign, while Kitching and Iqbal opted for a more provocative campaign …