FIRST TECHNOLOGICALLY ADVANCED CONCENTRATED LIQUID LAUNDRY DETERGENTS INTRODUCED

 
                 -- Lever Brothers' "Double Power" Wisk 
              To Revolutionize How Americans Do Laundry -- 
    NEW YORK, May 25 /PRNewswire/ -- Double Power Wisk(R), recently introduced nationally by Lever Brothers Company, represents the first true technological advance in liquid laundry detergents in 40 years. This new product offers consumers an unbeatable stain-removing formulation in the most concentrated form available; a detergent that cleans better than before using half the liquid.  Each Double Power Wisk bottle contains the same number of wash loads as the conventional bottle, which was twice its size.  The visible difference is a thick, rich formulation packed with double the cleaning power, so consumers need to use only half the liquid to clean more kinds of stains better than ever before. 
    Wisk has been completely reformulated …