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Editor's view - Exploring Amazon's toolbar.(Brief Article)(Editorial)

Information World Review

| April 08, 2005 | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Something strange happened this month - the tectonic plates on my browser shifted. My over-used Google button has been usurped by the feature-rich A9.com toolbar.

In a dramatic move, Amazon's search service has signed up third party content suppliers (the British Library, New York Times and PubMed among them) to offer federated searches with greater depth.

As our Resources review on page 29 suggests, it is the personalisation features that put the A9.com search interface well ahead.

Things appear to be shaping up to be a showdown between Amazon and Google online - as a heady brew of book digitisation, book sales and web search continue to evolve into a head-on clash over who will dominate the future of information access.

If you have any doubts that Amazon/A9.com has reason to register on your radar, look no further than last week's takeover of BookSurge by Amazon. This is technology that allows inventory-free bookselling without boundaries. Another brave new world to explore.

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