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Child's play at Adams.(Adams Kids)(rebranding)(Brief Article)
Adams Childrenswear has rebranded as Adams Kids, to make the brand more approachable and allow it to broaden its range to toys and educational products.
The new look, by Reinvigorate, changes all aspects of corporate identity from logo and fascia to pay points, changing rooms, P-O-P, ticketing and stationery.
The more contemporary, casual design uses interactive elements such as a …
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