Gizmondo enters the game.(promotional displays)(Brief Article)

Gizmondo Europe has launched a handheld games console to compete with the Nintendo DS and Sony PSP. The Gizmondo was rolled out at the recent opening of the company's own flagship store on London's Regent Street.

Coutts Arken provided the launch P-O-P units, which will also be used for the console at retail outlets worldwide. The freestanding 1.7m displays include a large backlit Gizmondo header, creating a moving light source. The units are made from metal and vacuum-formed plastics, and use digitally printed graphics. Much of the surface area is …