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Lowe Thailand replaces Singapore.
Byline: Bamrung Amnatcharoenrit
Apr. 6--The advertising agency Lowe Thailand has been chosen as the regional headquarters for the New York-based Interpublic Group, ending the decade-long role of Singapore as the Southeast Asian base of the multinational communications company.
The change in status for the Bangkok office, effective this month, is in line with a worldwide restructuring by Interpublic to reflect an increasing trend toward globalisation.
Interpublic has reorganised its operations in 88 countries into 12 clusters in order to improve efficiency and the effectiveness of its communication services to add value for clients, many of which ...
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