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Dissecting consumer diet behavior.(NCA State-of-the-Industry Conference Report)(Brief Article)
Marketing gurus John Stanton and Richard George tackled the topic of diet and weight--and how we feel about it--in their conference presentation.
Stanton and George, both of whom teach in the food marketing program at St. Joseph's University in Philadelphia, pointed out that despite our national preoccupation with dieting, Americans are fatter than ever before. They underscored the point by presenting a series of maps that illustrated the growth in the number of overweight and obese U.S. residents on a state-by-state basis.
In 1986, according to statistics compiled by the Centers for Disease Control, just eight states reported that 10% to 14% of residents …
