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Subway ads will be lucrative: Three firms sign deals after delays.
Byline: Bamrung Amnatcharoenrit
Apr. 5--How Come Entertainment Co, partly owned by the prime minister's son, Panthongtae Shinawatra, is projecting first-year sales of 108 million baht from advertising space at Bangkok's subway stations.
How Come is one of three operators that signed contracts yesterday with the subway operator, Bangkok Metro Company Limited (BMCL), ending a lengthy dispute over commercial rights to the capital's underground train network.
Through its subsidiary, the one-year-old How Come Media Co, the company will invest almost 200 million baht to install innovative screens imported from Japan on subway platforms, under a ...
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Source: HighBeam Research, Subway ads will be lucrative: Three firms sign deals after delays.