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Byline: Nondhanada Intarakomalyasut
Apr. 4--Pendulum Ltd, a leading distributor of high-end timepieces, will invest over 40 million baht on sales and promotional activities and set in motion other plans with an aim to boost sales by 20 percent this year.
The company will also spend six million baht to renovate its 12-year-old shop at Peninsula Plaza to give the store a more luxurious look.
"To catch up with the global trend for high-end watches, we decided to renovate our first shop by discarding its classic decor and turning it into a modern luxury store," said Yumi Ingkhavat, senior manager for group marketing communications of Pendulum.
...Source: HighBeam Research, Luxury watch retailer aims for 20 percent growth in sales this year.