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Saha set to tap international lingerie market.
Byline: Sukanya Jitpleecheep
Apr. 4--After 30 years of making lingerie for other brands, Saha Group -- Thailand's leading consumer product conglomerate -- is planning to distribute its own BSC brand in the international market next year.
"With our experience in producing several lingerie brands including Wacoal for several markets, our products have received internationally accepted standards. As well, with our technological capabilities and skilled labour, we think it is the right time for us to launch our own brand globally," said Thirada Ambhanwong, brand manager of BSC at ICC International Plc.
She said the company planned to start ...
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