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Timely tips for would-be franchisees.
Byline: Somporn Thapanachai
Apr. 4--Franchises are a business model popular with both experienced and novice entrepreneurs looking for new opportunities. The number of franchised businesses has risen sharply in Thailand, especially since the economic crisis of 1997-98 as more people left salaried employment and set out to be their own bosses. But as with any endeavour, not every franchise succeeds.
The appeal of a franchise is undeniable. For a modest investment -- the cost of a mid-priced car in many cases -- one does not have to start from zero but has access to a proven reputation and business operating system.
For anyone considering an investment in a franchise, two new books from Post Today, part of The Post Publishing Plc, are timely and useful references.
The first book, Rooluek Ruang Franchise (Knowing Franchises in Depth), focuses more on theory and is written by Peerapong Kitivetpocavat, president of the Franchise and Thai ...
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Source: HighBeam Research, Timely tips for would-be franchisees.