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NEW AMERICA SPOTLIGHT Manufacturer Benefits From Diverse Markets; Sun Hydraulics; Sarasota, Fla. Sunhydraulics.com.(THE NEW AMERICA)

Investor's Business Daily

| April 01, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David Isaac

A company without a budget? Without a sales plan? Without forecasts?

Why, yes -- at least according to officials at Sun Hydraulics, which makes high-end hydraulic cartridge valves, manifolds and subsystems.

But seriously: a company that doesn't even have a sales plan?

"We have about a three-week outlook because that's what our average lead time is," said Chief Executive Allen Carlson. "Our whole approach to doing business is to be agile and responsive to customer demands, to fill the orders that we get and keep priming the pump for more orders."

That approach has helped Sun post five straight quarters of double-digit or better sales and profit growth.

The company's cartridge valves control acceleration, velocity and force by regulating pressure and flow. They're used in a variety of products, from ladder trucks for fire departments to the animatronic King Kong at Universal Studios in Hollywood.

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