The Work: New Campaigns - The World.

 
HOLIDAY INN - SIGNS - US 
Project: Signs 
Clients: Mark Snyder, senior vice-president; Wayne Hamilton, director of 
brand marketing, Holiday Inn 
Brief: n/s 
Creative agency: Fallon Minneapolis 
Writer: Reuben Hower 
Art director: Todd Riddle 
Planner: Murray Hardie 
Media agency: Fallon Minneapolis 
Media planner: Andrea Nierowiecz 
Production company: yU+Co 
Post-production: yU+Co 
Exposure: National TV 

Holiday Inn Hotels and Resorts has launched its first national television campaign in three years to air beyond the children's channel Nickelodeon, the usual home for the hotel chain's advertising.

'Signs' features the iconic Holiday Inn sign shot against landscapes that aim to emulate the experience of driving up to one of the hotel chain's properties. The hotels' hallmarks - full-service restaurants and free high-speed internet access - are also flagged in the four 15-second spots.

The $10 million TV campaign is an evolution of Fallon Minneapolis' 2003 'signs' print work for Holiday Inn. The remaining $14 million media budget will be spent on airport, print, poster and online advertising.

 
PEUGEOT - BICEPS, FLOWERS, POP ART, MAZE - FRANCE 
Project: Biceps, flowers, pop art, maze 
Client: Jacques-Christophe Midey, marketing director, Peugeot France 
Brief: Support each model and reflect the diversity of the 206 range 
Creative agency: BETC Euro RSCG 
Writer: Joann Ameline 
Art director: Joann Ameline 
Media agency: MPG 
Media planner: Jean-Baptiste Wittemans 
Illustrator: Psycopathe 
Exposure: National press 

The Peugeot 206 might not be breaking any sales records in the UK, with poor figures for the model blamed for 850 job losses at Peugeot's Coventry plant, but it remains France's biggest-selling car of any brand.

BETC Euro RSCG is playing on the car's iconic status on the continent with a press campaign with four executions based on the car's silhouette, reasoning that the car's shape is recognisable enough to be an advertising message in its own right.