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The Work: New Campaigns - UK.

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| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
ONE TO LOOK OUT FOR - Wall's - Magnum five senses 
Project: Magnum five senses 
Client: Oliver Rudgard, senior brand manager, Wall's 
Brief: Launch the Magnum five senses limited edition 
Creative agency: McCann Erickson 
Writer: Martyn Smith 
Art director: Mark Hurst 
Planner: David Hook 
Media agency: Carat 
Media planner: Stuart Butler 
Production company: Quad Films, Paris 
 
Director: Bruno Aveillan 
Editor: Fred Olzack 
Post-production: Wizz 
Audio post-production: Noise Box, Tape Gallery 
Exposure: Pan-European TV

McCann Erickson's latest spot for the Wall's Magnum brand has taken a sexy approach reminiscent of Bartle Bogle Hegarty's iconic work for Haagen-Dazs ...

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