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As the Government threatens to make advertising the scapegoat for the obesity problem, Larissa Bannister looks at how the ad industry is dealing with the issues.
Britain - along with much of the developed world - is fast becoming a fat nation. Nearly one in six English children is now classified as obese and almost two-thirds of adults are overweight, a figure that has tripled since the 80s.
The statistics have now become wearily familiar. No-one would deny there's a problem, but politicians and the media are now blaming the food industry and advertising for the obesity epidemic. Most affected, or so the popular view has it, are children, who are ...