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Diary: Turkey of the Week - Saatchi & Saatchi/Club 18-30.(Brief Article)

Campaign

| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Lucy Aitken is perplexed by Saatchi & Saatchi's latest Club 18-30 campaign: 'As a married thirtysomething, I'm aware that I'm not exactly the target market for Club 18-30. But it's a struggle to work out who would want to 'be on the list' from this muddled effort. A cinema ad shows a guy falling to his death ...

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