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Diary: Pick of the Week - Mother/Coca-Cola.(Brief Article)

Campaign

| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

John Tylee thinks Mother's new Coca-Cola ad, aimed at bolstering the brand's football links, is an emphatic home win: 'I've never thought Coke and football were a comfortable fit. After all, the brand's roots remain firmly planted in the US, where 'soccer' fails to take off as a national sport. However, this film strikes a chord ...

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