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Diary: Dentsu figures out how to turn off journalists.(Brief Article)

Campaign

| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

An e-mail arrives from the press office of Dentsu, the world's single largest advertising agency. 'Dentsu news no. 14', reads the enigmatic, but oh-so-enticing, subject line. Could this be the scoop the World section has been waiting for since it got the nod from its Tokyo tipster?

The release goes straight for the news jugular: 'Dentsu Inc ... announced today that on March 22, Dentsu and 42 companies in the Dentsu Group obtained group certification under BS7799 (see note 1) and under the certification criteria of Information Security ...

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