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Diary: Will McDonald's stop at nothing to boost sales?(Brief Article)
Current circumstances at McDonald's are chewier than a Turkey Twizzler on Christmas Day. Not only is there the looming prospect of a ban on junk-food advertising to children and the recent release of Super Size Me on DVD, there's also the small matter of how to galvanise the Golden Arches in the face of last year's profits slump.
So as well as trying to give Starbucks a run for its money by offering salads, cappuccinos and free wi-fi in its restaurants, Ronald McDonald is becoming increasingly resourceful in his attempts to get bums on seats.
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