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Editorial: Junk-food ads should not be an election issue.(Editorial)
Rarely, if ever, has advertising become an election issue. Consumers in general trust the ads they are exposed to and have confidence that the industry will keep any excesses in check. For their part, government ministers have been content to let the status quo prevail, not least because they have more pressing matters to worry about.
All that, though, could be about to change. The anti-obesity bandwagon gains momentum by the day and snack-food manufacturers are being demonised in the process. With a general election looming, ministers see the benefit of hitching up with a popular cause. And why not? Junk-food advertising is a subject where tough talking is easy and pre-election promises conveniently forgotten. Hence the move by the Department of Health to railroad Ofcom into backing a ban on ads for such products targeting children.
How seriously advertisers and agencies should take this latest sabre-rattling is debatable. After all, the threat of legislation has been present since the mid-70s, when Shirley Williams, then the consumer affairs minister in James Callaghan's government, warned the industry that if it failed to put its house in ...
- Tweens fed most food ads on tube.
- Magazine article from: Daily Variety Triplett, William March 29, 2007 700+ words
...study revealed that tweens see the most food ads on TV every day--more than 20--and...Kaiser Family Foundation, 34% of all TV food ads targeting kids are for candy and snacks...juices. "Tweens ages 8-12 see the most food ads on TV, an average of 21 ads a day, or...
- FED: AMA calls time on junk food ads targeting kids
- Newspaper article from: AAP General News (Australia) August 13, 2009 700+ words
...13-2009 FED: AMA calls time on junk food ads targeting kids By Danny Rose, Medical...Australia's top doctors body says junk food ads should be barred from peak children...led initiatives. "Banning TV junk food ads was the highest impact and most cost...
- DOCTORS CALL FOOD ADS HARMFUL TO CHILDREN.(Living)
- Newspaper article from: Albany Times Union (Albany, NY) July 25, 1991 700+ words
...products. "Not only do we believe that food ads should be eliminated but also parents...consumption," partly through a heavy dose of food ads, he said. Children demand that their...pressure, he said. Abo ut half of all food ads are aimed at children, and most of those...
- Fed: Junk food ads aimed at children set to stay
- Newspaper article from: AAP General News (Australia) September 2, 2009 700+ words
...Australia) 09-02-2009 Fed: Junk food ads aimed at children set to stay The communications...decided against tougher rules for junk food ads on TV. The Australian Communications...clear evidence of a link between junk food ads and childhood obesity .. and wants the...
- No ban on food ads for children.(BUSINESS)(HEALTH CARE)
- Newspaper article from: The Washington Times July 15, 2005 700+ words
...government reiterated yesterday it will not ban food ads directed at children, as it holds a seminar...upon the FTC to step up its regulation of food ads. They argued self-regulation does not...playing video games. Despite the decline of food ads on TV, changing children's ...
- Scientists say kids' food ads are junk.
- Newspaper article from: Chicago Tribune (Chicago, IL) December 7, 2005 700+ words
...authoritative review to date of how junk food ads and marketing threaten the health of young...misleading when directed to a child." Food ads on broadcast television may be easiest...minutes an hour on weekdays. The status of food ads placed elsewhere, such as cable TV or...
- Junking junk food: companies are pulling the plug on unhealthy food ads for...
- Magazine article from: WR News, Edition 3 (including Science Spin) October 5, 2007 700+ words
...healthy foods? Less than 3 percent of food ads are for healthy foods, according to...American Academy of Pediatrics. * How many food ads do children see each day? Children ages 8 to 12 see more food ads than younger children and teenagers do...
- Regulators Turn Up Heat on TV Content; Violence, Fast Food Ads on Congress'...
- Magazine article from: TelevisionWeek May 28, 2007 700+ words
...late June; discussion of curbs on TV food ads will take place in several July forums...Communications Commission suggested new curbs on TV food ads. There were some indications last week...content standards for food and fast-food ads in kids' shows. FCC Chairman Kevin Martin...
